Digital Sales Rooms and More: The Best 6 Sales Enablement Platforms

At all times throughout my day, my mind is on closing deals, which gets stressful.

I once walked my friend through a day in my life, and she asked me how I was not completely wiped out by the end of the day. Honestly, I'm not nearly as tired as I would be without the sales enablement tools I use. They help me break free from petty details (like unnecessary follow-ups and meetings, scheduling, and the like) and allow me to focus on the one job I have: bringing in revenue.

So today, I'd like to help other sales reps out. Here are the 6 sales enablement tools that help me stay sane, productive, and accomplished every single day!

The 6 Sales Enablement Platforms for Competitive Advantage

1. Journey.io – Engaging Digital Sales Rooms

Journey is a digital sales room platform that brings all your go-to sales tools (like docs, videos, links, slides, images, text, and more) under one roof.

Each “Journey” is a block you can use to walk potential buyers through your process, products, proposals (and more) without having to send them multiple resources at a time.

It's like Webflow or Squarespace but built for sales teams.

What Makes Journey.io Awesome?

In B2B land, prospects often have no idea who's reporting to whom or why they should care about what you're selling. So you need to find a way to grow an extra pair of arms to keep everyone in the loop.

Now, you can finally tuck those extra pairs back in. Journey will give you a single link to keep everyone – the CEO, the IT folks, managers, or any key decision-maker who wasn’t on the call for whatever reason – updated on everything.

On the brand. On the killer offer. On your process. On your contract. And everything else they need to know to make the smart, quick decision of buying from you.

Journey.io Features

With Journey, you can send a single link to a key decision-maker, who can quickly share it with other key decision-makers.

As soon as they open the link, they'll find a work of art: something that outwardly looks like a regular slide deck. But just as light is shed on a prism, something so much richer and colorful awaits on the other side.

You can craft each Journey (or block) to contain the tools and documents of your choice to create an engaging B2B buying experience, including:

• Loom videos
• Proposals
• Slide deck walkthroughs
• Resource documents
• Stripe payment links

– all in a single deck!

The best part is: you'll get real-time notifications of how and when recipients have interacted with your journey. You can spot red (or green) flags from the get-go and assess whether a deal is worth pursuing or needs course-correcting.

Other Journey.io features include:

• Content Management
• Engagement Tracking
• Reporting and Dashboards
• Alerts and Notifications
• Content Sharing
• Internal Messaging Systems (Integration)

Pros & Cons of Journey.io

Pros:

• Super responsive team! New feature requests and improvements can be added as quickly as the same day.
• Customers love it. The visual identity is stunning.
• Journey makes you look awesome as a sales professional and saves you the work of boring, link-filled recap emails.

Cons:

• Some of the embeds can be a bit wonky.
• There are several integrations, but there could always be more.

Pricing

Journey.io has a free forever plan which offers 5 journeys per organization. If you'd like to scale up, plans start from $39/month/user.

2. Emissary.io – Borrow Your ICPs’ Brains

Emissary.io connects sales pros with experienced former executives who know a lot about their key sales targets.

It's all about providing insights into their tech preferences and giving personalized tips for selling. Emissary is designed to help you navigate deals better (especially with large companies), arming your team with the information they need for successful sales convos where you’re “reading” the prospect’s mind.

What Makes It Awesome?

B2B buyers expect sellers to know them and their motivators like they know their own mothers. But researching them isn’t enough. You need to borrow their brains.

And that's where having access to people who think exactly like them comes in handy.

Emissary promises to give its users first-hand insights into target accounts, allowing them to fully understand a company's tech buying decisions. They have a proprietary advisor network that consists of former tech-buying execs from the world’s largest companies – a lot of which look exactly like the accounts you're trying to secure right now.

Features

Inside Emissary, over 10,000 former senior Fortune 500 executives are available to give you solid advice regarding your top target accounts. That's something AI still won't be able to do for a long time.

You can get answers to questions like: What is this company's buying process like? What drives their tech spending? What biases do we need to crush before we pitch?

Knowing how things work in the background is key to ensuring full alignment of your team with potential buyers, particularly those from top organizations.

Features include:

• Account-Specific Selling Tips
• Tech Spend Drivers
• Insights Into Buying Processes
• Tech Alignment with Partners and Vendors
• Tech Preferences and Biases

Pros & Cons

Pros:

• Expert human advisors who think exactly like your targets! As users say, this helps them connect with prospects in a way that hasn't been possible before.

Cons:

• As one G2 user pointed out, it's still too early to tell if the Emissary team has built enough relationships with target accounts.

Pricing

You'll have to contact them for a personalized quote.

3. Crystal’s B2B Sales Enablement Offering – Who Are Your Targets as People?

Crystal is a platform that thrives on personality data – or insights into how your customers like to communicate and what they prefer to hear. With this information handy, every sales rep can have better conversations that resonate with their customers, support fantastic buying experiences, and close more deals.

What Makes It Awesome?

As salespeople, we wish we had a crystal ball every time we were about to hop on a call. If we could at least have a feel for what the prospect is like so we could strike the right tone and close more deals...

Lucky for all of us, I've just described Crystal.

It gives sales teams rich personality-based insights, so that they can better understand potential buyers, customers, and even colleagues. That way, they can craft better selling strategies that result in much stronger connections.

You might be rolling your eyes and saying, "Yeah, right." I was, too – until I found out that their predictions are based on millions of responses the Crystal platform has collected. It's a goldmine, especially if you find it hard to adapt your communication style to different personalities. This tool will turn you into a communication chameleon!

Features

The coolest thing about Crystal is their fully anonymized proprietary assessment: DISC. It uses AI and Emotional Intelligence to assess a unique combination of anyone's traits (publicly available, of course). Things like job titles, expertise, interests, and more.

The next time you go scrolling down a prospect's LinkedIn page and wishing you could somehow slip into their minds, take a deep breath. And try Crystal instead.

As users say, “Crystal is a great way to know what you're getting into ahead of time. From a meeting or cold calling standpoint, it helps give you a better chance at making the right first impression.”

Features include:

• Profile Dashboard
• Chrome Extension
• Writing Assistant
• Hiring Tool
• Playbooks
• Meeting Scheduling
• Lead Qualification

Pros & Cons

Pros:

• Getting on a call becomes exciting when you want to see if Crystal's prediction was accurate.
• It gets you ready and confident before sales meetings, helping you feel more in control of the conversation.
• The interface is intuitive and easy to navigate (although not all users have reported it this way).

Cons:

• If you're on the free plan, you might be frustrated with the limitations.
• It would be great if more integrations (like Monday.com) were added.
• The annual-only payment option isn't cashflow-friendly for smaller companies.

Pricing

• Free! You get 1 DISC assessment and 5 extra assessments
• Premium: $49/month, billed annually
• Business and Enrichment: Request a demo

4. Gong – Revenue Intelligence Platform