At all times throughout my day, my mind is on closing deals, which gets stressful. 

I once walked my friend through a day in my life, and she asked me how I was not completely wiped out by the end of the day. Honestly, I'm not nearly as tired as I would be without the sales enablement tools I use. They help me break free from petty details (like unnecessary follow-ups and meetings, scheduling, and the like) and allow me to focus on the one job I have: bringing in revenue. 

So today, I'd like to help other sales reps out. Here are the 6 sales enablement tools that help me stay sane, productive, and accomplished every single day!

The 6 Sales Enablement Platforms for Competitive Advantage 

1. Journey.io – Engaging Digital Sales Rooms

Journey is a digital sales room platform that brings all your go-to sales tools (like docs, videos, links, slides, images, text, and more) under one roof. 

Each “Journey” is a block you can use to walk potential buyers through your process, products, proposals (and more) without having to send them multiple resources at a time. 

It's like Webflow or Squarespace but built for sales teams. 

What Makes Journey.io Awesome?

In B2B land, prospects often have no idea who's reporting to whom or why they should care about what you're selling. So you need to find a way to grow an extra pair of arms to keep everyone in the loop.

Now, you can finally tuck those extra pairs back in. Journey will give you a single link to keep everyone – the CEO, the IT folks, managers, or any key decision-maker who wasn’t on the call for whatever reason – updated on everything. 

On the brand. On the killer offer. On your process. On your contract. And everything else they need to know to make the smart, quick decision of buying from you. 

Journey.io Features

With Journey, you can send a single link to a key decision-maker, who can quickly share it with other key decision-makers.

As soon as they open the link, they'll find a work of art: something that outwardly looks like a regular slide deck. But just as light is shed on a prism, something so much richer and colorful awaits on the other side. 

You can craft each Journey (or block) to contain the tools and documents of your choice to create an engaging B2B buying experience, including: 

• Loom videos

• Proposals

• Slide deck walkthroughs

• Resource documents

• Stripe payment links

– all in a single deck!

The best part is: you'll get real-time notifications of how and when recipients have interacted with your journey. You can spot red (or green) flags from the get-go and assess whether a deal is worth pursuing or needs course-correcting.

Other Journey.io features include:

• Content Management

• Engagement Tracking

• Reporting and Dashboards

• Alerts and Notifications

• Content Sharing

• Internal Messaging Systems (Integration)

Pros & Cons of Journey.io

Pros:

• Super responsive team! New feature requests and improvements can be added as quickly as the same day.

• Customers love it. The visual identity is stunning.

• Journey makes you look awesome as a sales professional and saves you the work of boring, link-filled recap emails.

Cons:

• Some of the embeds can be a bit wonky.

• There are several integrations, but there could always be more.

Pricing

Journey.io has a free forever plan which offers 5 journeys per organization. If you'd like to scale up, plans start from $39/month/user.

2. Emissary.io – Borrow Your ICPs’ Brains​​​​​​​

Emissary.io connects sales pros with experienced former executives who know a lot about their key sales targets. 

It's all about providing insights into their tech preferences and giving personalized tips for selling. Emissary is designed to help you navigate deals better (especially with large companies), arming your team with the information they need for successful sales convos where you’re “reading” the prospect’s mind.

What Makes It Awesome?

B2B buyers expect sellers to know them and their motivators like they know their own mothers. But researching them isn’t enough. You need to borrow their brains.

And that's where having access to people who think exactly like them comes in handy. 

Emissary promises to give its users first-hand insights into target accounts, allowing them to fully understand a company's tech buying decisions. They have a proprietary advisor network that consists of former tech-buying execs from the world’s largest companies – a lot of which look exactly like the accounts you're trying to secure right now. 

Features

Inside Emissary, over 10,000 former senior Fortune 500 executives are available to give you solid advice regarding your top target accounts. That's something AI still won't be able to do for a long time. 

You can get answers to questions like: What is this company's buying process like? What drives their tech spending? What biases do we need to crush before we pitch? 

Knowing how things work in the background is key to ensuring full alignment of your team with potential buyers, particularly those from top organizations.

Features include:

• Account-Specific Selling Tips

• Tech Spend Drivers

• Insights Into Buying Processes

• Tech Alignment with Partners and Vendors

• Tech Preferences and Biases

Pros & Cons

Pros:

• Expert human advisors who think exactly like your targets! As users say, this helps them connect with prospects in a way that hasn't been possible before.

Cons:

• As one G2 user pointed out, it's still too early to tell if the Emissary team has built enough relationships with target accounts. 

Pricing

You'll have to contact them for a personalized quote.

3. Crystal’s B2B Sales Enablement Offering – Who Are Your Targets as People?

Crystal is a platform that thrives on personality data – or insights into how your customers like to communicate and what they prefer to hear. With this information handy, every sales rep can have better conversations that resonate with their customers, support fantastic buying experiences, and close more deals​​​​​​​. 

What Makes It Awesome?

As salespeople, we wish we had a crystal ball every time we were about to hop on a call. If we could at least have a feel for what the prospect is like so we could strike the right tone and close more deals...

Lucky for all of us, I've just described Crystal. 

It gives sales teams rich personality-based insights, so that they can better understand potential buyers, customers, and even colleagues. That way, they can craft better selling strategies that result in much stronger connections. 

You might be rolling your eyes and saying, "Yeah, right." I was, too – until I found out that their predictions are based on millions of responses the Crystal platform has collected. It's a goldmine, especially if you find it hard to adapt your communication style to different personalities. This tool will turn you into a communication chameleon!

Features

The coolest thing about Crystal is their fully anonymized proprietary assessment: DISC. It uses AI and Emotional Intelligence to assess a unique combination of anyone's traits (publicly available, of course). Things like job titles, expertise, interests, and more. 

The next time you go scrolling down a prospect's LinkedIn page and wishing you could somehow slip into their minds, take a deep breath. And try Crystal instead. 

As users say, “Crystal is a great way to know what you're getting into ahead of time. From a meeting or cold calling standpoint, it helps give you a better chance at making the right first impression.”

Features include:

• Profile Dashboard

• Chrome Extension

• Writing Assistant

• Hiring Tool

• Playbooks

• Meeting Scheduling

• Lead Qualification

Pros & Cons

Pros:

• Getting on a call becomes exciting when you want to see if Crystal's prediction was accurate.

• It gets you ready and confident before sales meetings, helping you feel more in control of the conversation.

• The interface is intuitive and easy to navigate (although not all users have reported it this way).

Cons:

• If you're on the free plan, you might be frustrated with the limitations.

• It would be great if more integrations (like Monday.com) were added.

• The annual-only payment option isn't cashflow-friendly for smaller companies.

Pricing

• Free! You get 1 DISC assessment and 5 extra assessments

• Premium: $49/month, billed annually

• Business and Enrichment: Request a demo

4. Gong – Revenue Intelligence Platform

Gong turns customer interactions into actionable data. Drop that pen and paper, and listen intently to your prospect because the whole call will be transcribed, summarized, and analyzed with the help of AI. It helps you refine your pitch, understand customer needs better, and close deals faster. It's like having a second set of eyes and ears on every call. 

One of the most practical aspects is the keyword search. Insert the keyword, and Gong will show you all the calls that use it. It's great for spotting patterns among your deals.

For example, you can look for mentions of your competitors when you want to compare your offerings.

What Makes It Awesome?

Staying engaged throughout meetings. I can't tell you how many times I've lost key information as I tried to frantically scribble through a customer call, like that one student who's always behind on taking notes – just because I wanted the customer to dive deeper into a pain point that might just help me close the sale. 

That is, until I discovered Gong. 

Gong records and transcribes all of your calls. It even gives you insights on how you could improve your dialogue with a customer! It's like getting a speech consultant with your AI transcription. Also, I love that you can share the whole recording or just key "nuggets,” especially if the call is too long. 

This tool will help you become a more present, responsive salesperson, as well as save you tons of time by quickly following up with prospects. ​​​​​​​​​​​​​​And if you’re a manager, it makes targeted training for your team much easier.

Features

With every transcript, you have the option to ask specific questions about an item within a meeting. You can grasp the key points of each meeting much faster and quickly move on to the next one. 

Plus, it hands you insights into each customer interaction. For example, what are the customer's pain points? What did they get out of this meeting? What should be your next step? Gong creates AI-powered post-call summaries with all the actionable information you need.

Features include:

• Automatic Recording

• Call Analysis

• Transcription and Summarization

• AI Sales Forecast Projections

Pros & Cons

Pros

• You can share single links with clients rather than a bunch of resources.

• You can quickly review key points in meetings, no matter how long or how time-strapped you are.

• Being able to review and analyze your calls is invaluable.

Cons:

• When you review calls, you can get easily distracted by the amount of bells and whistles (like commands) that show up on the screen.

• If you can't afford to get seats for everyone on the team, you'll have to settle for limited access, which isn't nearly as awesome.

Pricing

What I like about Gong is that the pricing depends on factors specific to your team. You can get a customized proposal. 

5. Spinify – AI-Powered Sales Gamification Platform

Spinify is a tool that adds fun to the salesperson's daily performance. It turns tasks into games, so you can join challenges, track your progress on leaderboards, and get real-time recognition for your efforts. It's a way to make your workday more engaging and celebrate your successes in a friendly, interactive way.

What Makes It Awesome?

If you ask me to play Super Smash Bros, I'll be grabbing my console in no time. Because I have an innate urge to win and I'll do what it takes to beat you. Most, if not all of us have this competitive side to ourselves. That’s why gamification is such a powerful strategy, especially for sales teams: it motivates us to perform our best. 

And Spinify knows it. 

This tool is a great way to make performance tracking exciting. All you have to do is create a game competition that's tailored to your team's goals. For example, closing a set number of deals in a month. That way, you can track your most important KPIs and highlight the best players, commending them with badges, prizes, parties, and more. 

It's the perfect combo of AI and Gamification, which adds oomph to the daily sales grind. 

Features

Since not all of us were born with the ability to create cool games, Spinify lends us a hand with their built-in tool, Sidekick. It collects your top KPIs, success metrics, and business needs, and offers you custom suggestions for games and prizes. 

Teams usually go wild over the leaderboards because they're the "moment of truth" regarding everyone's achievements. This tool might even awaken the competitive beast inside the quietest person in the team, as members can challenge each other on the same metrics. 

Plus, you can also use Spinify to increase CRM adoption if you still struggle to get your reps to update it.

Features include:

• Custom Competitions

• Team Competitions

• Custom Reports

• Leaderboards

• Badges

• Goal-Setting

Pros & Cons

Pros:

• Sharing the achievements for the whole team can be a great way to get everyone motivated.

• Being able to choose a custom song for when you close a deal is fun.

• Management has full control over how participants are scored.

Cons:

• The analytics and reporting features could be more comprehensive and include deeper insights.

• People who are new to the platform might take a while to navigate due to a few hiccups in user-friendliness.

• The website can be slow to load.

Pricing

• Lite: $70/month

• Grow: $375/month

• Scale: $800/month

• Enterprise: Get a custom quote

6. Vidyard – Sales Enablement Tool for Virtual Selling

From prospecting to proposals, Vidyard makes it easy to sell online – through videos! It helps you connect and engage more people across the entire sales cycle with attention-grabbing human connection. Which, by the way, it’s much better than those cold emails you’ve been sending. 

What Makes It Awesome?

How often do you get bland cold emails? You probably have no idea since you ignore so many of them. 

Now, how often do you get custom video messages?

Tools like Vidyard give you a chance to stand out in your prospects' inboxes. It makes your interaction with them look and sound like a friendly conversation rather than an incoming sales pitch. I know – the idea of filming and sending videos may sound overwhelming. But it can be more effective at engaging and converting potential buyers. 

At a glance, prospects can tell you've made an effort to connect with them on a personal level. Plus, Vidyard allows you to automate a lot of the personalization aspects, so it won’t be extra work on your plate. 

Features

The videos are the star of the show. You can use it to create sales pitches, presentations, custom demos, webinars, walkthroughs...the list goes on. 

Recording, optimizing, and editing your videos is seamless, thanks to Vidyard's AI capabilities. 

Finally, you can track all of your videos to understand how they're performing, who's viewing them and forecast your chances of converting prospects. With this tool, you’ll knock your deals out of the park. 

Features include:

• Video Messaging

• Automated Prospecting

• Business Video Hosting

• AI Script Generator

Pros & Cons

Pros:

• Video messages feel far more personable than your typical generic email. You feel like you're going the extra mile for the prospect.

• It's nice to create eye-catching thumbnails for your videos, which will make the prospect play your video.

Cons:

• Recording becomes annoying when pop-up boxes stand in the way.

• Videos will occasionally have a few glitches, but the support team is always quick to resolve these kinds of issues.

Pricing

• Free: Enough said! You get 25 videos in your library with the free plan

• Pro: $29/month (Free 14-day trial available)

• Plus: $89/month per person

• Business: Get a demo

At the End of the Day…

The best part of using sales enablement platforms? The time I get back. Instead of answering “just one more” email, I get to sit back in the evening and relax. 

Now, there are plenty of tools in your stack already. I get it. But in addition to all those functional data enrichment tools and CRMs, why not try something your competitors aren’t doing? Why not use a sales room to negotiate complex deals or start cold conversations with video?

I promise you: new sales experiences will revolutionize your game.