Allego Alternative: Discover Journey's Superior Sales Enablement | Compare Now

People enjoy buying things—especially sales enablement software—but they don’t enjoy talking to salespeople half as much.

That’s also true for the B2B decision-makers who will stumble upon your solution during their research. When searching for their sales team’s next favorite tool, 70% of those decision-makers are open to making fully self-serve purchases that cost more than $50,000. Not to mention, 80% of them prefer those experiences to be personalized in a virtual setting.

Did I just describe the exact purpose of Digital Sales Rooms (DSRs)? You bet. In a pool of sales enablement platforms, DSRs are the apple of B2B’s eyes for a reason: the best ones can increase deal velocity and win rates.

You often need to share so much specific content with them to educate them on the value of your product, answer questions, and help them get onboarded. But it can be messy to send just a bunch of links to this slide deck, this video, this document.

And today, we’ll be talking about two of them: Journey and Allego.

What Is Allego?

Allego stands out as a sales enablement platform thanks to its modern revenue enablement software, GO. Its patented technology brings sales and marketing teams together in one platform to meet B2B buyers' expectations, no matter where they’re located.

Within its sales suite, Allego offers a DSR solution where sellers and buyers can connect, share content, and align strategies on any device. It simplifies buyer experiences by giving quick access to critical materials— without the inbox clutter.

The key features of Allego’s DSR include:

• Single-link sharing.
• The ability to embed multi-format sales collateral into a single accessible place.
• Easy access to ready-made templates, as well as customization of those templates.
• Secure access management and advanced privacy administration.
• Live chat options and secure file sharing.
• Real-time email alerts and analytics for tracking buyer engagement.

What Is Journey?

Journey is a dynamic DSR and storytelling platform designed to turn boring email exchanges and static attachments into an interactive workspace for B2B buyers and sales teams. It makes expressing creativity and sharing ideas an easy, trackable way of improving the sales process without feeling overly promotional.

In addition to its DSR functionality, Journey offers handmade templates for proposals, case studies, mutual action plans, seed fundraisers, and more.

Key features include:

• Single-link sharing
• A sleek interface that integrates with your brand (and clients’ brands) through customizable logos and colors.
• Easy content embeds, from videos to PDFs to landing pages and beyond.
• Email capturing, as well as person-level and presentation-level analytics.
• AI content creation
• Live chat options (AI-driven and buyer-led)

While Both Solutions Do The Expected Jobs of Great DSRs…

Even though Allego doesn't have a ton of information about their DSR functionality on their website.

One major aspect of DSRs is that Clients often need to revisit some of the content I present, and they also share this among their team members. I update journeys based on client requirements, which cuts out clunky email threads and miscommunication.

One of them will fit your needs, budget, and processes better depending on what you’re currently looking for. With that in mind, let’s begin by asking ourselves…

Is It Primarily a Digital Sales Room? Or Does It Offer a DSR – Among Other Things?

Plenty of sales enablement platforms offer DSRs as part of their packages, which is awesome. The only issue is that their DSR solutions may not be as complete because DSRs aren’t their “specialty.”

Because they have so many cool sales enablement tools, some platforms won’t necessarily hone in on what makes DSRs truly hassle-free. For example, many modern DSR tools are adding AI features to their stack—not because of the hype, but because they know how AI saves sales teams so much time. It all goes back to the only reason B2B teams are using them in the first place: to close better deals much faster.

What’s more: if you purchase a “full suite” (which often includes DSRs + other sales tools) you risk falling into the trap of tool fatigue. I talked a little bit about this in another post. Tool fatigue happens when a tool intended to simplify processes ends up complicating them instead. A mismatched tool can overwhelm your team with unnecessary features, leading to confusion, inefficiency, and a hindered workflow rather than the intended improvement.

Before our comparison, let’s start on this note:

If you already have your sales enablement stack down pat, focus on a DSR-only tool. If you need other tools, such as conversation intelligence and content channels, you can safely choose a multifaceted solution.

Side-By-Side Comparison

I usually only include a table in this section. But here’s an interesting screenshot that ties into what I’ve mentioned earlier…

Notice how both tools are categorized as Digital Sales Rooms and Content Experience Platforms.

(A Content Experience Platform helps businesses curate and display content in a way that improves user/viewer interaction, making the information more relevant and accessible to the audience. All DSRs should excel at this!)

Notice, also, how Allego fits into 6 other categories. It perfectly shows that it’s indeed a sales maestro, but that DSRs, in particular, may not be their forte.

That said, a B2B sales team may not need comprehensive features. They may just need a solution that compiles their sales materials into one place, and that’s fine.

For comparison purposes, here’s a side-by-side look at the main features I'll be mentioning in today’s post:

Ease-of-Use

I’d argue that the easier a tool is to use, the better your presentations will be. When you can find everything you need and you can use each feature with precision, the better your work you’ll look. And the more confident you’ll feel about it – whether you’re in the room or not.

Allego

While some users praise Allego's features, many are not immediately apparent without training. The platform supports many different functionalities, I’ll give it that, but users often struggle to locate those functionalities or understand how to manage content settings (like making content publicly available.)

User-friendliness is a mixed bag for this one. The platform can be initially challenging to tackle, just like any other tool that’s “technical” in nature. The good thing is that the support team is responsive and proactive, which helps mitigate any challenges right away.

One of the relevant pain points for users is the organization of content. Users find it challenging to arrange content visually meaningfully, which should ideally be straightforward. The UI itself can be clunky and confusing, making navigation a bit difficult.

Allego apparently requires a steep learning curve. Improved UI design would make it easier to use, as well as help users organize their content more intuitively.

Journey

Journey is straightforward, with a clear structure and no unnecessary frills. However, its UI is a bit too simple compared to other DSRs I’ve reviewed.

Some users found it a bit bulky to learn in the beginning, but the team also stepped in at the right time to solve those issues.

As clean as it looks, there are mixed opinions on the recent redesign. Some users feel the new interface is less intuitive and doesn't pack as much information as the older version. But the team has upcoming features and updates, which could work to settle the debate.

Pricing

Both platforms are priced “per user per month” instead of “per month.” This model is great because as your team grows or shrinks, you can easily adjust the number of users without committing to a fixed cost.

Allego

Source

Allego offers different plans containing different solutions. You can get their DSR in two plans: Digital Sales Rooms and Full Suite.

In the Full Suite plan, you’ll also get the six other tools Allego offers, including:

• LMS/LXP
• Coaching
• Reinforcement
• Conversation Intelligence
• Content Management
• Digital Sales Rooms
• Video Selling

Essentially, you’ll be consolidating those 7 tools into 1. If you don’t need all of that, stick with the DSR-only plan.

As for the pricing, you’ll need to request it. It’s not as transparent and it can be a deal-breaker for some users. However, if you value custom pricing based on your needs and usage, you might find this a better approach.

A few users have reported that the platform isn’t financially feasible at scale and that it’s behind the competition in terms of support and capabilities. I can’t draw a conclusion from that, as I’m not sure what “competition” they’re referring to.

Allego has no free trials available for any of their plans.

Journey

Journey has recently changed their pricing to include more plans, features, and budget-friendly options. In the past, Enterprise users had to contact the team for a quote, but now even this pricing is available on the website. Here are the available plans:

• Free: $0 per user per month
• Starter: $29 per user per month
• Pro: $49 per user per month
• Enterprise: $79 per user per month

All plans include:

• AI to automatically create your Journey’s text
• AI to automatically create images and artwork
• Handcrafted templates
• AI to automatically theme your Journey to match any brand
• 10+ interactive blocks
• Passcodes, whitelists, blacklists, and email verification
• Access to standard and advanced insights

Privacy and Access Controls

The safer the access to a DSR, the more trustworthy a business looks. Plus, the security levels a platform offers can be the difference between protected sales collateral and an “open room” available for all to see. You want the former, not the latter.

Allego

According to users, Allego's strengths include strong privacy controls and access management. You can control end-user permissions, deciding who in the buying committee can access specific content. This ensures sensitive information remains safe and can only be shared with authorized members. Whether you’re using a mobile device or integrating directly within your CRM system, you can control those settings from anywhere.

Unfortunately, detailed information beyond this isn't readily available on their page. Some potential users might appreciate a little more detail on their security and sharing capabilities.

Journey

What sets Journey apart is its granular control options. You can ask for email verification, set passwords, and restrict access to specific domains using whitelists and blacklists. This level of detail secures content while allowing access only to authorized users.

Another great addition is expiration dates. Of all the platforms I’ve reviewed, Journey is still the only one that offers this functionality. When you set an expiration date, access to sensitive information is automatically revoked after a certain period. This helps prevent unauthorized access to outdated or confidential sales material, which is crucial for maintaining data integrity and protecting your business interests.

Plus, expiration dates help keep your sales content up-to-date and relevant so that prospects and clients only see the most current information.

Real-Time Notifications

It's exciting and (sometimes nerve-racking) to receive an email or message notifying you that a prospect has viewed your DSR. But what’s even more exciting is seeing who viewed it, how long they stayed, and where they clicked. Both solutions leave nothing to be desired when it comes to real-time notifications.