A Digital Sales Room (DSR) is the most effective way to impress buyers, close deals faster, and make your team’s and prospect's lives much easier.

It allows you to…

• Centralize your sales collateral in one easy, accessible platform.

• Seamlessly include embeds (such as Calendly links, videos, demos, proposals, e-signatures, and more) for a smooth and interactive viewing experience.

• Share the DSR with one mighty link.

  
  

This is a series of blog posts in which I’ll compare Journey to other Digital Sales Rooms on the market so you can confidently decide which one best suits your needs. 

Today’s contender is Trumpet.

Let’s get started.

What Is Trumpet?

Trumpet says goodbye to the headache of cluttered inboxes and hello to a dynamic hub where all your sales and customer success resources are just a click away. 

Whether demo recordings, joint action plans, educational content, or more, everything you need is neatly organized and accessible through one simple link.

You can ditch the chaos by centralizing your entire sales journey in a space that fits your needs. Personalize it to match your style, effortlessly track your progress, and regain control.

What Is Journey?

Journey is a Digital Sales Room solution emphasizing beauty, seamlessness, and simplicity. It’s the Van Gogh exhibit of DSRs. 

It helps your sales team get rid of endless inbox scavenger hunts. And it empowers your champions to effortlessly share resources with decision-makers who matter most. So you can seal the deal. Turn prospects into advocates. And equip them all with seamless resource sharing, streamlining the internal process of selling your product.

If They Sound Pretty Similar...

It's because they are. Both are DSRs, after all. Both aim to centralize the entire sales deal in a single room so that you can close better deals faster. 

Now, let’s dig a bit deeper into each of them. 

But before we do it, here’s a bit of eye candy:

Side-By-Side Comparison

Pricing

I always like to start with pricing. I’ll mention a few features throughout the comparisons, and I don’t want you to be lost. 

Plus, pricing will give you a general idea of whether each solution is within or out of your budget right out of the gate. 

Journey

• Free Plan: $0 per user/month (Up to 5 Journeys per organization)

• Pro Plan: $29 per user/month (or $39 per user/month on a monthly plan)

• For the Team's plan, contact Journey directly for pricing.

Trumpet

• Free Plan: £0 per user/month (10 free Pods to try)

• Pro Plan: £36 per user/month (£29 per user/month if billed yearly)

• Scale Plan: £60 per user/month (£75 per user/month if billed yearly)

• Enterprise Plan: £125 per user/month (£100 per user/month if billed yearly)

Note: Payments are accepted in EUR, USD, & GBP.

Interestingly, you can use all the Scale plan features for your first ten pods. Then, you'll have to upgrade to Pro, but the Pro plan doesn’t include many of what’s included in Scale. 

The DSRs

Trumpet refers to their DSRs as “Pods,” while Journey refers to theirs as…well, Journeys.

They both include infinite scrolling, offering incredible immersive experiences. Both also include real-time commenting and interactions so stakeholders and salespeople can interact while viewing the DSR.

Trumpet

As you move through each section of the DSR,  Trumpet's sections appear horizontally on top of the page.

Trumpet also includes a “Huddle,” where prospects and sales teams can interact in real-time during presentations. You can share your screen, turn on audio and video, and use the real-time commenting feature. 

Journey

In contrast, Journey's sections appear vertically on the left-hand side of the page.

Journey also includes an AI chatbot, which can help prospects self-service instant answers to any questions regarding the DSR.  It’s about making it extra-easy for every stakeholder to find exactly what they want inside a Journey, even if they need to skip a few steps.

User Interface (UI)

The simplicity of a DSR’s UI is essential. After all, its purpose is to save you time when putting together material for stakeholders – not add to your piling to-do list by making you struggle your way around it. 

The criteria for this are first impressions and perceived level of overwhelm. Here we go.

Trumpet

When it comes to UI, I first noticed that element and widget options are stacked in vertical and horizontal bars. This can quickly become confusing, especially if you're just starting.  

It would be helpful to minimize or collapse these bars as you work to have a fuller view. But the horizontal widget bar, for example, will always be visible on the screen.

Many users have also claimed it was a learning curve, but once you get used to it, it's easier—as with any software. 

Journey

Within Journey, the only bar you’ll see is on the right-hand side of the screen. This way, the interface doesn’t look cluttered as you’re hands-on. 

You also have the option to collapse the text on the left-hand side for a fuller canvas.

Analytics

Something of utmost importance in DSRs is the tracking and analytics capabilities. How are people engaging with your DSRs? Who is engaging? For how long? And how can you use that data to discover their buying intent?

You’ll find that out through metrics like views, duration, interactions, and shares of each digital sales room – which most, if not all, sales room tools will provide. 

Of course, the more advanced the analytics, the better your results.

Trumpet

Trumpet offers insane levels of both person-level and pod-level analytics, including:

• Total unique views vs. total views. 

• Downloads

• Stakeholders who viewed your pods

• Total links clicked

However, the sophistication of the analytics will depend on the plan you’re on. 

The pricing page for the free plan only says you’ll be getting “Analytics,” not specifying what kind of analytics. You’ll need to move over to the Pro plan to get “Pro analytics,” which will help you understand your prospects' buying intent and engagement. Table stakes, right?

A little bit higher up, the Scale plan will offer their “Advanced analytics,” which include live, actionable buying signals from prospects. To us, that data is essential in the most accessible plans whenever possible.

Journey

Journey offers both person-level and company-level analytics data. You’ll get real-time alerts when stakeholders interact with your Journey via email or Slack.

Even in the free plan, you’ll still have access to anonymous insights on who viewed your DSR and other metrics, such as total views in content, average time spent viewing content across Journeys, and click-through rate (CTR). 

When you get the pro plan, your data is enriched with Clearbit insights. If you don’t know what Clearbit is, it’s a data enrichment tool by HubSpot. It allows you to tap into the most reliable dataset in B2B when it comes to revealing buyer intent. 

You can also get even deeper data, such as:

• Visitor sessions

• Chatbot sessions

• Emails captured 

• CTAs clicked

  
  

Integrations and Embeds

A DSR is only a sales powerhouse if it allows you to bring a whole lot of integrations and embeds on board. Thankfully, there’s no shortage of those in Journey and Trumpet. 

Journey

Journey currently allows you to integrate your workflow with:  

• Google Drive

• Zapier

• Slack

• Segment

• Hubspot

• Salesforce

As for the embeds you can add to your Journey, the possibilities are near endless. 

Trumpet

Trumpet also boasts an incredible 55+ integrations and embeds, many of which are already part of your tech stack.

However, their integration page doesn’t show Zapier, Google Drive, or Segment. 

Source

Customization and Content Creation

Now comes the fun part – creating and customizing your DSR to catch the eyes of your potential buyers!

Granted, not all of us have a background in design. And none of us have the time to “experiment” too much, as much as we’d love to. 

Thankfully, both Journey and Trumpet include a range of templates you can use – not only for DSRs but also for proposals, outreach, post-call summaries, and more. 

However, I’ve noticed a few key differences.

Trumpet

Trumpet pods are extremely customizable. You can change fonts (there’s an array of available fonts!), colors, and themes and customize them to your heart’s desire. You can add widgets for a solid structure without moving too many parts around. 

Interestingly, they have Trumpet AI coming soon. But at the time of this article, it still wasn’t available. Also, it wasn’t specified whether the AI would be just for text or images. We’ll have to wait and see.

You do have the option to remove Trumpet branding from your sales rooms, but this option is only available in the Enterprise plan.

Journey

Speaking of AI, all of Journey’s plans include AI capabilities, so you can create instant drafts for your entire DSR and unique AI-generated images with a single prompt. 

It’s also extremely easy to customize with sliders and a ton of options, which you can use to change colors, fonts, accents, and anything else you want. 

While the customization options are great, what impresses me about Journey is its AI capabilities. They make everything else a no-brainer. 

As soon as you migrate to the Pro plan, you’ll have the option to remove the “Made in Journey” branding.

Security

No matter which one you’re getting, your DSR needs security features, period. You need control over who gets access to your data and sales collateral, maintain confidentiality, and adhere to compliance requirements. 

Both DSR tools include Single Sign On (SSO), but only in enterprise plans. That’s typically because the SSO functionality better aligns with the needs of larger organizations, which often require more advanced security features.

Trumpet

For all plans, Trumpet’s pods are password-protected. However, that’s all they mention security-wise for plans under enterprise. The Enterprise plan also includes security questionnaires for extra safety, but that’s about it. 

Journey

In Journey’s Pro plan, you’re able with passwords, whitelists, blacklists, and email verification. This way, you can easily define the email addresses (or even email domains) that can or cannot open your Journey.

Plus, you can set expiration dates for Journeys, create default access controls for new Journeys, and more.

Workspaces

Think of workspaces as individual departments within a large corporation. 

For example, imagine you work for a company called Tech Innovations Inc. In your digital sales room platform, Tech Innovations Inc. serves as the “overarching” organization. Within this organization, you have separate workspaces for different teams, such as the Sales Department, Marketing Department, and Customer Support Team.

Each workspace works as a distinct entity within the larger organization, allowing teams to collaborate, share resources, and work efficiently within their designated areas. 

Without workspaces, everyone’s “rooms” will remain in a single dashboard, which is likely to generate confusion. 

Journey

In Journey, you can create Workspaces to organize Journeys in the Pro plan. This is really useful if you need to better manage your teamwork in separate spaces.

Trumpet

For Trumpet, you can only get the same workspace capability in the Enterprise plan. *Sad trumpet*.

Take Your Pick

As you can see, by putting an end to cluttered communication, DSR tools like Trumpet and Journey are also putting an end to overly lengthy sales cycles.

To stress multitasking and multiple-stakeholder management. And they’re also increasing our chances of creating profitable long-term relationships.

So, which one will you choose?