Step-by-Step Guide to AI Explainer Videos

AI explainer videos simplify complex ideas into easy-to-understand visuals. They’re perfect for teaching, promoting, or explaining concepts. Here’s how to create one:

• Set Goals: Decide if your video is for teaching, promoting, or explaining.
• Know Your Audience: Tailor content to their needs and expertise.
• Write a Script: Keep it short, clear, and focused on one message.
• Plan Visuals: Use storyboards to map out scenes and visuals.
• Pick AI Tools: Choose software that fits your brand and supports your assets.
• Create and Edit: Assemble your video, add branding, and refine it.
• Share and Track: Use tools to share securely and measure engagement.

How to Create an AI Explainer Video | AI Video Generator 2024

Set Your Video Goals and Target Audience

Plan your video's direction and identify your audience to ensure it resonates and serves its purpose.

Define Your Main Goal

Decide what you want your video to achieve, aligning it with your business goals. Stick to one of these core purposes:

• Teaching: Help viewers understand concepts or processes (like product tutorials or how-to guides).
• Promotional: Highlight the best features of your product or service (such as launch announcements or marketing overviews).
• Explaining: Break down complex topics into simpler terms (ideal for technical deep dives or advanced discussions).

Focusing on a single goal ensures your video stays clear and effective. For example, if you're teaching a new feature, focus on showing how it works instead of blending in promotional content. This clarity guides your script, visuals, and tone.

Identify Your Viewers

Understand your audience's challenges and how your video addresses them. Consider their stage in the customer journey and tailor the depth of information and examples to their expertise level.

Once you’ve nailed down your goals and audience, you’re ready to move on to scripting and planning visuals.

Write Your Script and Plan Visuals

Turn your goals into a clear script and visuals that bring your ideas to life.

Create Your Script

Write a short, focused script that sticks to one main message. Use tools like AI to help draft, refine, and polish your text. Keep the tone conversational and the sentences simple for easy narration.

Map Out Your Scenes

Break down each scene with the type of visuals you'll use (like AI-generated images, video clips, or logos). Include a short description of the action on screen, the message it conveys, and any extras like text, links, or files. Use a storyboard or table to keep everything organized.

Pick Your AI Tools and Gather Materials

Choose the Right AI Software

When selecting AI software, focus on tools that align with your brand's needs. Here’s what to look for:

• Compatibility with your brand's visual and audio style
• Options for adding custom logos and color schemes
• Support for various file types like PDFs, images, and audio
• Integration with tools you already use

Before committing, test the software with your brand assets to check the quality of the output and how smoothly it fits into your workflow. Once you're satisfied, move on to gathering the materials you’ll need.

Gather Your Assets

Collect all the files and materials you’ll use in your project. This might include:

• Brand assets: logos, color palettes
• Images: photos, icons
• Video clips: raw footage or pre-made animations
• Audio files: voice-overs, music tracks
• Documents: scripts, storyboards, or reference materials

Keep everything organized in clearly labeled folders. Consider creating a reusable project template to streamline future work.

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Make and Edit Your Video

Focus on your objectives and audience as you put together and fine-tune your video. Break the process into three steps: Create, Brand, and Review.

Create Your Video

Start by opening your AI video software and:

• Import your script, images, clips, and links, then arrange them in order.
• Add text overlays and graphics to emphasize key points.

Add Your Brand Style

• Incorporate your brand's colors, logo, and typography.
• Adjust the voice-over's tone and pacing to match your brand personality.
• Use consistent transitions and graphics throughout the video.

Review and Improve

• Technical check: Ensure transitions are smooth, audio is synced, and text is easy to read.
• Content review: Confirm the message is clear, pacing feels right, and the call-to-action stands out.
• Final refinements: Make tweaks to visuals, timing, and content based on feedback.

Once everything looks great, share your video and get ready to track its performance in the next step.

Share and Track Results

Share Your Video

With Journey.io, you can bundle your video along with supporting materials - like documents, links, and visuals - into a single shareable link. This keeps everything organized and easy to access, removing the hassle of managing multiple files.

Here’s how to share your video:

• Upload your video and any related resources directly to Journey.io.
• Set up secure sharing options, such as password protection or whitelisting, to manage who can access your content.
• Customize the preview and add your branding for a polished look.

Once shared, you can monitor how your audience interacts with your video to guide your next steps.

Measure Video Success

Journey.io gives you real-time data on how viewers engage with your content, helping you fine-tune future videos.

Key metrics to track include:

• Video completion rate: See how many viewers watch your video all the way through.
• Comments and notes: Gain insights into audience feedback and engagement.

Use this data to make adjustments and create videos that resonate even more effectively with your audience.

Journey.io offers a platform to create, share, and track content in a single link, complete with real-time engagement insights.

Next Steps

Use analytics to fine-tune and grow your video strategy. Crafting AI explainer videos that work well is a process of continuous improvement.

Focus on Key Sales Stages

Concentrate on critical sales phases - like prospecting, closing deals, and customer retention - where videos can play a powerful role in influencing decisions.

Improve Using These Metrics

• Completion rates: See how different video lengths perform.
• Viewer drop-off points: Spot where audiences lose interest and adjust your content.
• Click-through rates: Measure how well your calls to action are driving engagement.
• Visual styles and messaging: Test variations to find what resonates most.

Use these findings to make your video strategy even stronger.

Try Combining Formats

Mix AI videos with visuals, downloadable PDFs, and action-focused text to create a more engaging experience.

FAQs

What are the best AI tools for creating explainer videos, and how do I pick the right one for my project?

Choosing the right AI tool for creating explainer videos depends on your specific goals, budget, and technical expertise. Some popular options include tools that offer AI-powered video editing, scriptwriting assistance, and automated animation generation. Look for features like customizable templates, voiceover capabilities, and integrations with your existing software.

To select the best fit, start by identifying your project requirements - such as the level of customization you need, your desired video style, and your audience preferences. Then, compare tools based on ease of use, pricing, and available support. Testing a few platforms with free trials can help you find the one that aligns best with your needs and workflow.

What are the best ways to measure the success of my AI explainer videos beyond completion rates?

To truly evaluate the success of your AI explainer videos, focus on metrics that go beyond simple completion rates. Track user engagement by analyzing how viewers interact with your content, such as which sections they rewatch or skip. Additionally, monitor real-time user behavior to understand how your video supports their journey, helping you identify opportunities for improvement.

Consider using tools that provide actionable insights, such as detailed analytics on viewer interactions, to refine your messaging and create a more impactful experience. These insights can help you deliver more relevant and engaging content, ensuring your videos drive meaningful results.

What are the best practices for scripting and planning visuals to create an engaging explainer video?

To ensure your explainer video resonates with your target audience, start by crafting a clear and concise script. Focus on your audience's pain points and how your solution addresses them. Use simple language and keep the message straightforward to maintain clarity and engagement.

For visual planning, create a storyboard to map out the flow of your video. This helps align visuals with the script and ensures a cohesive narrative. Incorporate eye-catching visuals, animations, and AI-generated elements to enhance engagement, but avoid overwhelming the viewer. Always prioritize visuals that support and simplify your message.

Lastly, keep your audience in mind throughout the process. Tailor the tone, style, and content to their preferences and needs to create a video that truly connects with them.